night, the Launch of Diamonds International West Coast store.

On Saturday December 17th 2005, Diamonds International treated their loyal customers and friends to an evening of exquisite elegance.

The newly re-designed West Coast Mall store is a unique blend of the finest that Diamonds International has to offer plus a new crystal and chinaware division boasting notable designer names such as Daume, Baccarat, and Christofle which are perfect gifts to complement your home.

Also new and very interesting is their Pen World division, the company’s specialized section for artful writing instruments, featuring Mont Blanc, Visconti, Montegrappa, Delta, Sailor, Pelican and Karan Dash. Definitely a pen connoisseur’s store!

Their professional Sales Associates were kept busy most of the night as guests took this wonderful opportunity to do a little Christmas shopping. The ladies were dazzled by the beautiful diamond and designer collections and the gents found themselves intrigued by their incredible watch collections. And if that was not enough to entertain this very lively crowd, the young and talented Rosemary Phillips wooed them with the sultry sounds of her newest album.

The night would not have been complete without the cutting of the ribbon, by Jacob and Michal Hassid, Co-Managing Directors, (the husband and wife team) to officially open the doors of this much-anticipated West Coast store in the West Coast Mall, Sunset Crest. Mr. Hassid, welcomed his guests, and expressed his excitement at finally having acquired this retail space a project, which he noted was four years in the making. And thanked his staff for their continued support.

As if the bejewelled lavish surroundings and soothing local entertainment were not enough for the guests, Diamonds International added a special touch of excitement to the night by offering a brilliant diamond for raffle to the ladies present on the night.