So you’ve decided to buy a piece of diamond jewelry. Congratulations! You will soon own one of nature’s most beautiful, valuable and durable creations. But before you make your diamond purchase, it’s important to “do some legwork” to ensure you’re getting the best value for your money. This means educating yourself about diamonds, establishing a budget, and deciding on a jeweller who’s right for you.
First of all, you need to know the “Four C’s” of diamond quality – carat (weight), clarity, color and cut – and how these factors impact a diamond’s quality and value. Any Diamonds International Sales Associate will be more than happy to explain these quality indicators to you. Or you can learn more here to get a description of the Four C’s.
Next, you need to determine how much to spend to ensure that you receive the best “bang for your buck.” If you’re buying an engagement ring, the generally accepted formula to determine how much you should spend is two months’ salary of the groom-to-be. But this isn’t a hard-and-fast rule; diamonds are available in a range of prices, so you’re certain to find one that suits your taste and budget. For any diamond purchase, the key is to decide what combination of carat weight, clarity, color and cut you desire; once you’ve done this, it’s easier to set a budget. For instance, if size if most important to you, you may be willing to give up a little in clarity, color or cut to get a bigger stone. If quality is most important to you, you might want to go with the best color, clarity and cut you can afford – even if it means getting a smaller stone than anticipated. Each quality choice you make will have an impact on the price of your diamond jewelry.
But even if your budget is set, don’t automatically pass on the perfect diamond just because it’s more than you planned to spend. Remember that this is an emotional investment that, with care, can last a lifetime – and it won’t depreciate in value. Customers often regret settling on a cheaper item and not spending a little more to get the piece they really wanted. To make your purchasing decision easier, Diamonds International offers a range of payment options, including credit cards and financing that allows you to pay in installments. The company also offers a 30-day money back guarantee on all standard jewelry purchases. And Diamonds International will issue full credit towards your next diamond purchase when the new item upgrade price is at least twice the amount of your original diamond purchase.
Okay, you’ve decided on the type of diamond jewelry you want, and you’ve established a budget. Why should you buy from Diamonds International? First of all, we’re the largest retail source of diamond jewelry in the Caribbean, with more than 200 locations. Our roots in the jewelry business go back more than 65 years. Our impeccable reputation was built on offering customers only the highest standards in jewelry and providing them with superior customer service.
Secondly, we purchase all of our gemstones directly from the world’s largest mines. This means that our stores have an incredible range of the world’s finest diamonds to choose from. It also means that we eliminate the middleman and save money when we buy our gemstones – and we pass these savings down to you.
Finally, we offer Gemological Institute of America (GIA) and European Gemological Laboratory (EGL) certificates for our diamonds to verify their specifications and lasting value.
So when you buy a diamond from Diamonds International, you can rest assured that you’ve acquire a special item of unsurpassed quality – at a reasonable cost.
